A Second Round of Hair Accessories, and They’re Everything. We have the exclusive first look at Serious Boss Vibes.
Hair accessories haven’t been this popular since Blair Waldorf sat on the steps of the Metropolitan Museum of Art wearing a striped bow headband — and the trend isn’t slowing down anytime soon. Celebrity hairstylist Justine Marjan is partly to thank for the resurgence. Last November, she teamed up with chic accessories line Kitsch on a collection of crystal-encrusted pins and clipsemblazoned with words like “glam,” “damn” and “drippin’.” To say they blew up on Instagram would be an understatement; Kitsch could barely keep them in stock. Even Marjan’s clients, such as Ashley Graham and Olivia Culpo, are fans.
Now, Kitsch x Justine Marjan is back for round two, and they’re switching things up a bit to keep it fresh for 2019. A month ago, I popped into a photo shoot in Hollywood to chat with Marjan and check out the new launch. Here’s everything you need to know about the collection, aptly called Serious Boss Vibes.
Most importantly, there are three new words.
If 2018 was about glam, 2019 is all about the boss — in a baller, double-dollar-sign kind of way. In addition to “bo$$,” there’s “icon” and “vibes,” all in a new gothic font. Marjan says all the pieces are designed to be mixed, matched, and stacked. “I want all the words to feel like they can be used together, even from the previous collection,” she says. “So you can stack and create, like ‘boss vibes’ or ‘icon vibes.’ It’s a statement.”
The words are inspired by badass women.
“It’s been really fun partnering with Cassandra [Thurswell] because she started this company out of her garage,” Marjan says of the founder of Kitsch. “This collection is called Serious Boss Vibes because we’re trying to keep it uplifting and fun, playful and positive,” she adds. The “icon” clip was specially requested by none other than Lisa Rinna, and Marjan can’t wait to send her the finished product. “Bo$$” was inspired by everyone’s favorite momager, Kris Jenner. As for “vibes,” that’s simply a word the stylist likes to use. And in addition to words, there are three sizes of crystal-encrusted snap clips — one of Marjan’s favorite ’90s trends.
She’s inspired by all your creative photos.
If you recently @’d Marjan on Instagram, chances are she saw and gave it a double tap. It’s not just her celeb friends who inspire her, but everyone who posts photos with the first collection, too. “All the Housewives have been so nice. They’ve all worn the pins, so it’s been really fun,” she says. “Plus, there’s all the girls on Instagram who are so creative. I get inspired when I get tagged in photos of everyone trying new ways with different hairstyles.”
Keeping the collection affordable was a top priority.
Each of the new clips retails for $29, a fact Marjan is proud of. “They’re an affordable price point so the everyday person can wear them and it doesn’t feel unattainable,” she explains. “So many of these pins at fashion week are like $300, and that’s just not realistic.” She’s alluding to designers like Marc Jacobs, Chanel, and Erdem all showing their own high-fashion versions of the trend. But don’t think because they’re under $30 that they’re flimsy. “I’ve always loved hair accessories and encouraged my clients to wear them on shoots, but I found many fell apart really fast,” she says of other fast-fashion styles. “Because these are industrial-grade metal, they’re really sturdy. I’m thinking about function as much as I’m thinking about beauty.”
You really can’t mess them up.
“Everyone asks me how you do placement and honestly, do what you want! This is meant to be fun. Don’t stress about getting it in the right spot,” says Marjan. All of it is designed to be creative. Don’t feel like styling your hair? Just pop in a couple of pins and it expresses how you feel that day. She does have a few tips, though: To keep your hair from snagging, hold it flat where you want the clip to go and slide it in right above your hand; you can also spray the clip with a little hair spray to keep it from slipping.
You can get yours at $29 at Kitsch