Every now and then there’s a launch that makes me fall head over heels for makeup all over again. It’s normally when I encounter a particularly brilliant formula, or a unique design that makes me want to show the product off at every opportunity. And more rarely, like with GUERLAIN’s latest launch Rouge G, it’s all of the above. It’s really special.
You may already be familiar with the Rouge G collection; originally launched in 2009, it’s the most luxurious entry in the GUERLAIN lipstick collection and a bit of a beauty classic. Aside from its signature buttery, pigment-rich lipstick formula, the reason Rouge G is so beloved is its one-of-a-kind double mirror case, an incredible innovation that is part old-world glamour, part futuristic gadget. It’s arguably the most famous lipstick silhouette in the world.
So how do you better the best? You turn the tables let the beauty lovers have their say, of course. In a thoroughly 2018-worthy update, GUERLAIN has reinvented Rouge G as a completely customisable lipstick, launching 15 ultra-chic case designs and 30 brand new lipstick shades that can be mixed and matched to create the lipstick of your dreams. There’s a possible 450 combinations to be discovered. It’s a great day to be a lipstick fan!
5 Fast Facts: Rouge G Lipstick
#1 The Rouge G Cases and Rouge G Lipstick Refills are sold separately, so you can choose whichever combination takes your fancy
#2 The creamy Rouge G lipstick is created with a combination of jojoba, mango butter, ultra-hydrating hyaluronic acid and plant-based polymers to perfect all lips
#3 The new cases are lighter than before, making them more portable than ever; gently pull the base away from the case and the iconic double mirror springs open ready for lipstick application
#4 The patterns of the new cases are inspired by materials from around the world
#5 Star shade 520 Universal pH-Adapt applies sheer and then deepens to your perfect shade of pink
Step 1: Choose Your Case
• The Original Instantly recognisable in white gold, the signature case is an enduring classic
• Romantic Boheme A dreamy rose gold case that always looks chic
• Parure Gold This gleaming case is a must-have for those who can’t resist gold
• Neon-Ista When you want all eyes to be on you, reach for this hot pink case
• K-Doll Pearlescent powder pink for those who like a touch of sweetness
• Wild Jungle When ordinary just won’t do, try this tempting crocodile skin effect
• Exotic Safari Python print for those who like to make an instant impression
• Neo-Gothic Decadent black marble for moments of seduction
• Minimal Chic A pure, sleek and absolutely on-trend marble-effect case
• French Mademoiselle Like lace on bare skin, this sensuous dotted design is so Parisienne
• Perfect Black The epitome of sophistication in blacker-than-black leather
• Preppy Chic Between ivory and gold with a shagreen effect
• Miami Glam (Limited Edition) Lipstick pink to make them wink
• Gypsy Folk A fun-filled floral fantasy of a case
• Very Batik This bold print is casual yet chic
Step 2: Choose Your Lipstick
• 02 Light Beige (Limited Edition) A pink-toned milky nude
• 03 Light Rosewood A warm and rich brown-toned rosewood
• 06 Warm Rosewood A blushing rosewood, a classic ‘my lips, but better’ shade
• 21 Cherry Red Vibrant, no-holds-barred red with a slight blue undertone
• 22 Bright Red Warm and bright red with a slight orange tone
• 23 Dark Cherry A tempting oxblood red
• 25 Flaming Red Classic neutral-toned red
• 28 Coral Red Fun-filled orange-toned red
• 41 Bright Coral (Limited Edition) A sweet coral pink
• 42 Flaming Orange A statement burnt orange
• 43 Orange Coral Milky orange with a touch of coral to perk up your skin
• 45 Orange Red More red than orange, the perfect update to a classic red
• 62 Antique Pink Classic neutral rose pink for everyone
• 65 Pearly Rosewood Deep rose pink with a subtle shimmer
• 67 Deep Pink Cool-toned pink with golden shimmer
• 70 Bright Pink (Limited Edition) Bubblegum pink
• 71 Intense Pink Hot pink that leans towards the warmer side
• 72 Raspberry Pink (Limited Edition) Part hot pink, part fuchsia
• 73 Bright Fuchsia (Limited Edition) An almost-neon cool fuchsia
• 74 Bright Purple (Limited Edition) Traffic-stopping violet purple for bold moments
• 77 Light Pink This sweet pink isn’t too warm, or too cool
• 78 Plum A cool magenta pink with a plummy edge
• 111 Forest Green (Limited Edition) An intriguing, pigment-rich deep green
• 214 Brick Red A deep, warm red with a touch of orange
• 333 Blue Jean A cool, moody blue for those who like to experiment
• 520 Universal pH-Adapt This sheer, unique pink is revealed only on contact with the lips
• 555 Deep Plum (Limited Edition) So daring, this vampy oxblood is between brown and purple
• 777 Sparkling Gold Shimmering, precious gold that can be worn alone or as a top coat
• 888 Sparkling Fuchsia A bright fuchsia infused with iridescent shimmer
• 999 Sparkling White A pure white shimmering top coat to add dimension to lips
